Member Price: $40
| Date: | Tue, 11/17/2009 - 7:30am - 10:00am |
| Category: | Educational Series |
| Topics: | Increase Sustained Profitability - Developing a Customer Loyalty Strategy |
| Location: | SBANE |
| Speaker(s): | Bob Wittman, Wittman & Associates, |
| Contact: | info@sbane.org |
"Increase Sustained Profitability - Developing a Customer Loyalty Strategy"
This interactive workshop focuses on:
~ CUSTOMER SATISFACTION versus CUSTOMER LOYALTY. Satisfaction is a measurement of mediocrity in today's marketplace. Learn how loyal customers become a "promoter" of your products and services.
~ Your PERCEIVED VALUE as defined by customers. Value is your customers' perception relative to similar products or services in the marketplace-your competitors! What is your value equation?
~ Why would your organization want loyal customers? Understand the link between customer retention and profitability.
~ What is a loyal customer worth to your organization? Learn how to apply the Customer-Worth Formula to your business.
~ A Customer Loyalty Strategy. Why should your business strategy be built around customer loyalty?
You will leave the seminar with an understanding of how best to achieve sustained profitability
and grow your business through a Customer Loyalty Strategy. While the term "satisfied customer" has been around forever, organizations are finding that today they need to retain customers and more importantly, turn satisfied customers into loyal customers.
About our speaker
Bob Wittman:
Bob is a results-oriented Business Improvement Specialist/Change Catalyst who partners with organizations/individuals seeking to achieve greater levels of business and personal success. Proven U.S./International track record of leadership, vision and results that drives companies to the next level. Responsible for creating/growing revenues amid difficult economic climates, in turnaround, startup and growth organizations including privately run, family-owned and fortune 100's with revenues ranging from $10M - 1.4B. 
He guides his clients through the process of both professional and personal self-examination, applying this knowledge to formulate an action plan.
Bob is dedicated to empowering businesses and individuals to independently achieve a higher level of performance through Strategic Business Planning, Organizational Development, Customer Loyalty and Personalized Coaching processes.
His results-focused approach yields rapid changes, positively impacting both the individual and the entire organization. Contact: www.wittmanandassociates.com or 617-417-1221.