Program Overview:

Ever wonder what it would take to begin to mount a first class marketing effort for your organization? The place to start is to learn and practice some key fundamental skills that will help you drive your business forward. In this interactive workshop we'll look at some key marketing principles regularly used by the most successful marketers in the world but little understood and practiced well outside of some very large companies...so called marketing secrets which can make a big difference for any size company that wants to grow. During the workshop:

~ consider the market and/or category you compete in and how you approach finding opportunities. Until you understand that there are only two real ways to grow your business, you may not be maximizing your efforts over the near and long term.
~ focus on how you position your business in the marketplace. From the start, too many businesses fail to understand their target audience at a deep level and therefore fail to create a real point of difference for their offering.
~ not only demystify the concepts of insight and differentiation, two key marketing principles, but also show how you connect that insight to create a positioning that's true to your product or service and different from the competition. Then we'll go one-step beyond where most companies leave off and teach you an approach that will take that positioning - extend it - and apply it to your real world competitive environment to truly distinguish your offering from all the others in an enduring way.

So stop just wishing you knew more about marketing, and join us on February 9th. Learn some secrets that only the marketing pros know and practice. Discover for yourself how you can take these fundamental, strategic marketing approaches and use them to help anchor and grow your business right now and year-after-year.

About our Presenter:
Chuck Honnet brings over 27 years of experience with Blue Chip marketing companies including Gillette and S.C. Johnson. As Vice President of Global Business Management for Gillette, Chuck led a strategic and financial turnaround of their personal care business. He has held a variety of leadership and team roles and international positions including Marketing Directorships in Europe, Japan and the US as well as sales planning and brand management positions.

Currently Chuck is a senior consultant with Brand Learning Partners, a UK based consultancy that specializes in building marketing capability for global businesses. Chuck has designed and delivered programs for Unilever, Novartis, SABMiller, Nokia, Hewlett Packard and ICI. Chuck also builds capability locally as a facilitator for The Board Forum, working with small business CEOs in New England, and as a consultant with Fusion Factor, an organization that transforms companies with effective workforce planning strategies. In addition, Chuck works individually as a coach/mentor to entrepreneurs and managers, delivering custom programs focused on career assessment and direction.

Chuck graduated from Cornell University in History and holds an MBA from Harvard Business School. He's a certified empowerment trainer and has attended the Center for Creative Leadership. Past volunteer work includes coaching for City Year, a youth service organization, and marketing advising for the Athena PowerLink Program, a women's entrepreneurial organization affiliated with the US Chamber of Commerce. Chuck has also has done volunteer work for the Children's Hospital, Boston.